Market Alignment

Too many projects stall or fail because expectations of success don’t match market reality.

Many new ventures require a substantial investment to establish locally and in a first international market. You need to be confident there’s enough market available and that your offering matches a validated picture of what customers want.

That’s why we emphasise the importance of market alignment.

Are you (a) addressing urgent customer problems with (b) competitive solutions that can (c) capture enough market to (d) provide you a satisfactory return on investment?

Market Size

Customer Problem

Urgency

Compelling Solution

Market Alignment Program

A one-day group workshop, the Market Alignment Program helps you examine the quality of your market alignment.

Using an advanced form of the Market Alignment Diagnostic, highly experienced facilitators assist you to identify development steps you need to take. The workshop is followed by a two-hour, one-on-one mentoring session which hones in on the solutions you’re developing and helps you identify positive steps to achieving them.

At the same time, you work with like-minded companies to share experiences and exchange lively views on business thinking.

Mentoring Support

Market Alignment Mentoring packages provide you with expert support in planning and execution. A typical package consists of:

A review session to allow you and your potential mentor to agree on the scope of work required (subsequently formalised with a proposal)
On acceptance of the proposal, a planning session to establish the stages of work and the relevant milestones
Follow-on sessions to either assist with completing the milestones, or to review milestones and plan next steps

Market Validation Services

Axxos can arrange market validation services for you including:

Development of market research briefs
Assistance in appointing market research consultants
Supervision of these consultants and interpretation of their findings
Assistance with implementation of the recommendations

Make contact now and start your journey.

Market Alignment

Case study: Taking to the Skies

Challenge: An innovative, engineer-driven development company which developed novel automotive components for high-end vehicles. They had low sales and were primarily an R&D operation. The trick now was to get them to market and turn them into a profitable, viable company.

Solution: An Axxos senior consultant prompted the company to shift its focus from automotive to aviation. He pointed out that the components’ special characteristics were even more valuable in aviation applications, the market was bigger, and the prices which could be commanded were higher. The company took his advice and has subsequently attracted investment to support its growth.

Learning: Many technology companies take too narrow a view of the problems which their innovations can solve, and so limit their growth prospects.